Search Engines Optimization for Wordpress Websites
The factors that influence the success of the promotion are many. Among them you can see the effect of the speed of the site's ascent, the URL that appears in the search engine, the content and the adaptation of the site to the surfing. In addition, its construction and the platform on which it is based also have an impact on the promotion.
In recent years you can see that more and more sites are being built on the basis of the WordPress platform. Building websites on this platform also allows you to make adjustments for promotion, add plugins that make the site more accessible for search engines and users, and are "flexible", so that they can be changed as needed without building them from scratch.
Optimization – Adapt the site for promotion and easy browsing.
Optimization is a general word that means adapting the site to the different needs of search engines and users. Many sites are not properly organized and should be adapted to surfers and search engines. In this case the work is "internal". That is, it is not about creating new content and external links, but rather taking the materials already on the site and improving their suitability.
The promotion of the WordPress website begins by conducting an in-depth examination of the site – what is in it, what it offers users and what harms its promotion. After this test, it will be possible to start arranging the site, perform actions that will help it become faster, and organize the content. Among other things, this action creates meta tags, creating a 60-65-character title for each page, introducing a description to the various pages, creating a new URL structure (if there is no one available for promotion), and reviewing the existing content (which is not copied, which is relevant to the site topic and which is also well written in terms of promotion).
Site speed affects promotion
The speed at which the site is uploaded and its content has a great impact on the promotion. When a web promoter takes over a promotional site, they will examine it in different parameters before starting the work. One of the tests that will be performed is how fast the site is.
There are various factors that can cause the site to be slow, such as the excess of unused plugins, many images and disorder on the site. All of these can be inspected and repaired, without rebuilding the site. In order to make the site quick, examine what makes it one and correct the situation, and then adjust the site to browse. In examining the site, it is also necessary to check how the user feels, whether he receives the information he needs easily, and whether he needs to switch between many pages in order to receive the requested response for him. Among the steps that will be taken to make the site faster:
General inspection of the site - in the first stage a general examination of the site will be carried out: how fast it rises, what burdens it and what causes it to slow down. You can then make decisions about important changes and how to make them.
Clearing the site from unnecessary information - many sites contain unnecessary information. Most often, publishers have no understanding of this and are unaware of the factors that lead to slowness. Sometimes, even if they know, they do not always have the professional knowledge that allows them to know what can be done about it. WordPress SEO also includes cleaning unnecessary plugins, filtering old information, and , if necessary, introducing new plugins to help with the process.
Examining the server - Sometimes, the problem of site slowness is not due to what is inside the site but rather from the server on which it is installed. If the server is remote or cannot contain all the information found on the site, it will need to be replaced or the package it offers. A specialist coefficient will be able to examine this and recommend what actions are desired.
Adding relevant plugins and disable un-needed ones - there are a variety of plugins for WordPress and only those that contribute specifically to site operation should be added. For example, in the case of a site full of images, it is recommended to insert the Lazy load A3, which will facilitate the upload of content and prevent the images from hitting the speed of the increase. Please read our Wordpress Optimization article for more info on speen and usability of Wordpress websites.
Breadcrumbs helps users make a decision to enter the site
Users across the Internet are not particularly patient in searching for the information relevant to them. The form of search is carried out in different and varied forms, and what they all have in common is the speed of deciding whether or not to enter the site. Today, users demand that the information that emerges in the search results tell them whether it is worth clicking on the link and browsing the site or if they should look for a site that will give them a better response to their search.
To do this, the search results describe a few words each site as well as its URL. When the URL does not match the search itself, there is a good chance that the user will proceed to the next site. This is where Breadcrumbs comes in. Breadcrumbs makes URL view relevant for users and search engines. It presents users with the results they were looking for, and when they click to the entrance to the site – they will reach the page they were looking for and not the main page, from which they will have to navigate to search for what they want (and usually give it up and search in the hope of finding more relevant results).
Selecting plugins and defining them professionally
Before we can explain why and how plugins can contribute to the promotion of the site, it is necessary to understand first of all what this is about and also what to avoid. WordPress sites are sites based on a flexible system that offers various additions that can be put in and removed. These additions are called "additives", and in the professional language – plugins. We will immediately describe some of them that can help promote the site, but before that we will explain that loading the site and adding in an unprofessional way, can weigh it down, damage it and drag the site down instead of uploading it to the place it wants, at the top of the search results.
Proper selection of plugins and properly inserting them into the site can contribute greatly to the promotion, and there are quite a few whose purpose is to help promote the WordPress website. The following additives are popular and easy to operate on any site, so it is recommended to examine them when building it and during its maintenance:
Yoast seo - This is one of the recommended plugins for help with the site. It allows various actions that lead to the promotion of the site, including changing the titles to suit the search engine, changing the hierarchy of the site to suit scanning the search engines and easy browsing. It also adapts the content and provides tools on how to improve it in the promotional vision. As far as users are concerned, it is not visible and does not weigh on the site.
All in One SEO Pack - An alternative option for yoast's website that examines the status of the site, the content and the titles and gives recommendations on how to improve the site to suit the search engines. Plagain is very simple to operate and yet there is no need to install it if one is already installed designed for the same purpose.
LS-Cache (Litespeed Caching Pluginf for Wordpress) - One of the factors that influences the promotion of the site is the speed at which it increases. This plugin improves the speed of site as well as the speed of upload of each page individually. As far as users are concerned, they do not feel it but only experience an optimal surfing experience. As far as the site owners are concerned, constant operation is not required, but it must be installed professionally.
A3 Lazy load - The images overload the site and lead to its slow ascent, which harms it in two ways: one is in promoting the search engines and the other is by leaving the users on the site, who are not tolerant of content that does not rise quickly, as mentioned above. This plugin is suitable for websites loaded with images and separates them from the written content, so that when the user enters the page, the written content will come up and the images will only come up afterwards, when the user is already receiving the information he needs.
SEO Rank Reporter - This plugin is intended for anyone interested in actively promoting their website and regularly reviewing their progress. It does not perform work for the site, but for the promoters: it produces information reports every three days, in which the changes made to the keywords that they want to promote.
Sitemap Site map and where the surfer is located
This is one of the tools that influence the promotion and the creation of the map produces a page showing the hierarchy of the site. The purpose of the map is to enable search tools and users to easily understand what is on the site and make it easier to navigate it. When a map is to be found, the search engine can easily index its information and identify that the content on it is indeed relevant to users and certain search results defined by the site owners. Creating a map will usually be done manually through code, not through a plug-in that will do so automatically. After creating Sitemap it will be easy for Google to find the information on the site and the users will have a more pleasant browsing experience.
Check the site content
Organic SEO requires natural content and Google knows when this is abused with keyword stuffing and alike. The content should be relevant to its subject and adapt to the needs of the users. Today Google knows when the content "imposes itself" on the site, when it is loaded with keywords and when it is relevant. Here, some important rules must be followed, which failure to observe can be the same at best as traveling in a "neutral gas pole" and at worst – lead the site backwards in the search lines:It is imperative that the content will be original - literally, the content must be original and unique. Search engines have the ability to identify duplicate content and punish content copycats by decreasing search results.
It is a good idea to create titles and subheadings - good content will combine titles and subheadings, so that it can be easily scanned (not only the search engines scan them, but also the users, and they identify in this way whether it is relevant or not).
Keywords should be used, but to the extent - keywords should be incorporated into the text, but to the extent: do not exaggerate their combination but strive for text that will look natural.
Photos are also content - photos can also help promote the site. To do this properly, it is important to describe the images where necessary.
Create a WordPress website with promotion in mind
Promoting the WordPress website requires thinking and addressing a variety of individuals, all of which can affect it. Those who have not yet built a site or are thinking about building a new site should know that it is easier to start the promotion when the site is adapted to it. Therefore, already in the stage of building or repairing the site, it is necessary to think about who the target audience is, what content will come up on the site and which plugins will contribute to it. It is recommended in the first stage to consult with a promoter and not only a website builder, and if possible – it is advisable that these two cooperate, so that the site will be suitable for the search engines and for its promotion to be simpler.
The advantage of the WordPress platform over the other platforms is the ability to adapt the site to both users and search engines and be flexible enough when changes are needed. Promoting the WordPress website requires professionalism, familiarity with the various possibilities of the site and perseverance on the part of the site owners and on the part of the promoters. The promotion itself begins with proper planning and can be carried out already at the planning stage or at any given moment when the site owner decides to make the most of it.
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